Cultural change refers to the process of transformation within a society's beliefs, values, norms, and practices. This can occur through various means such as technological advancements, globalization, immigration, or social movements. Cultural change can impact various aspects of society including language, religion, family structure, gender roles, and social customs. Researchers in this area study how and why cultural change occurs, its effects on individuals and communities, and how people adapt to these changes over time. Cultural change is a dynamic and ongoing process that shapes the way societies evolve and interact with one another.